Yerevan/Mediamax/. From now on, “Odnoklassniki” social network is available in the Armenian language.
Marketing and Strategic Communications Director of “Social Networks” Mail.RuGroup business unit Alexander Izryadnov said this in Yerevan during a press conference today, Mediamax reports.
He noted that “Odnoklassniki” site is the first in Armenia among social networks adding that the number of users has grown by 30% reaching about 787 thousand people over the past year. About 272 thousand people use the site on the mobile phone. The main “nucleus” of the network is people aged 18-24: according to the statistics, the number of masculine users considerably exceeds the number of female users (60% against 40%).
According to Alexander Izryadnov, localization of “Odnoklassniki” will be held in 2 phases. The mobile version is already available in the Armenian language.
“The main site will be available within a month. Android, iOs and WindowsPhone applications will also be translated in the nearest future”, noted Alexander Izryadnov.
Answering a question on who he thinks is the main competitor of “Odnoklassniki” in general and in Armenia particularly, Alexander Izryadnov said: ““Vkontakte” is the main competitor of “Odnoklassniki” in Russia. As for Armenia - it’s Facebook here”.
According to the company’s representative, “Odnoklassniki” is not already just a place for communicating with friends but is “a large entertainment platform”. At the same time, “family values” are still the most important ones for the social network.