From now on “Azerbaijan Land of fire” slogan will work not in favor, but against Azerbaijan.  

The official slogan of Azerbaijan is used to advertise the country during various events and campaigns. Years ago, with this motto Azerbaijan sponsored Atletico Madrid football club.

Photo: REUTERS

And now the Armenian Zuck Independent Agency has turned the slogan into a “bullet” in the propaganda war, which has been going on since September 27, in parallel with the start of the Azerbaijani aggression against Artsakh.

“A war front has opened in the media and we are trying to deliver “supplies” there, and the target is the international audience,” Zuck Independent Agency co-founder and creative director Ashot Hovakimyan told Mediamax.

He has said that while creating propaganda media content, they remembered that Azerbaijan had an official slogan and decided to target it.

Photo: Zuck Independent Agency

“Their slogan works against them. The photos used in the campaign were taken from the Azerbaijani media, made these days. All the weapons depicted in the photos are Azerbaijani and the fire of those weapons is aimed at Artsakh,” Ashot Hovakimyan said.

The team of Zuck Independent Agency has singled out three main messages aimed at the international audience.

Photo: Zuck Independent Agency

One of the images “speaks” about the fact that on September 27 Azerbaijan launched a large-scale attack against Artsakh.

Photo: Zuck Independent Agency

The second depicts TOS-1A heavy flamethrower system, so the image shows that Azerbaijan was the first to use heavy military equipment. The picture emphasizes the assistance provided by Turkey to Azerbaijan.