Yerevan/Mediamax/. The most popular cognac in Armenia is "Ararat 3 Stars”, which is preferred by 17.8% of the polled.

Mediamax reports that the results of the research on spirit consumers’ behavior in Armenia, held by M-Info Company, evidence this.

The most preferred wine brand amongst consumers in Armenia is Areni (31,8%, irrelevant to specific producer). Most preferred beer is Kilikia (21%), most  preferred vodka is Nemiroff (8,2%)

These are the results of the consumer survey performed by M-Info, marketing and business consulting agency, based on face to face interviews conducted with randomly selected 500 respondents, who have been absolutely free in their choice.

“Our primary goal has been somewhat unique for Armenian market. We did not want to reveal the alcohol consumption volumes per type and brand, those are known and tracked by the market participants. We wanted to understand consumers’ preferences, their brand perception, the level of brand recognition, price/quality perceptions. Hence  results our research  may not correlate with actual sales volumes, however while comparing our results with the sales volumes one can see misbalances between the “passive demand” and “active supply” per specific product, as well as role of the  price elasticity in that”, Director of M-Info Company Mariam Simonyan said.