Yerevan, June 22. /Mediamax/. Social campaign of the Yerevan Municipality “Yerevan - my home” starts today.
The goal of the campaign is to urge the people of Yerevan to be more attentive towards their city and take care of the cleanness of the capital.
Three videos have been shot for the project, whose heroes are singers Aramo and Forsh, who perform the roles of people cleaning the city. Forsh and Aramo are considered to be the carriers of the “culture of Yerevan” that’s why precisely these artists have been chosen as heroes.
The music of Arno Babajanyan which perfectly transfers the aura of Yerevan sounds in videos.
They will be broadcasted on Armenian TV channels soon.
Posters and internet-banners are planned to be prepared within the framework of the campaign.
The concept of “Yerevan - my home” campaign and the scenario have been worked out by “Mediabrand” company.
Starting from today, the videos are available at following links:
http://www.youtube.com/BRAVoarmenia#p/u/2/hmE0HSl891k
